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Battlefield Heroes is a cartoon-style action video game developed by DICE initially—now developed by Easy Studios—and published by EA for Microsoft Windows. The game is less demanding on computer specifications than the previous games of the series to increase the audience base. In addition, the game matches players of similar levels together for fairer play.
On March, 8th 2011, EA announced that the game had reached seven million registered users.
Heroes is the first Battlefield game to be released under Electronic Arts' new "Play 4 Free" model, which will see the game released for free with revenue generated from advertising and micropayments. Advertisements appear on the website and the 'front-end' of the game although none appear while playing, while micropayments may be made for additional items to customize the appearance of players' avatars or to buy stronger weapons. Furthermore, purchasable BattleFunds can be used to redeem rate boosts to experience points along with other items.
Players can also buy a currency called "Battlefunds" off the main website to buy in-game items such as clothing, emotes, experience and Valor point boosts, healing bandages, vehicle-repairing wrenches, "boosts" that increase the amount of valor points you get, or weapons that last either for a period of time, or forever.